Last updated: 6 April 2026
This privacy policy explains how Max McDermott (“we”, “us”, “our”) collects, uses, and protects your personal information when you use our website at https://www.maxmcdermott.co.uk. This website is operated by Max McDermott under the supervision of his parent/guardian, Paul McDermott, who acts as the data controller for the purposes of UK data protection law.
We take your privacy seriously and are committed to protecting your personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What we do
Max McDermott provides local vehicle valeting and garden maintenance services. You can book these services through our website using our online booking form.
What personal data we collect and why
Booking form data: When you book a service through our website, we collect your name, email address, phone number, home address, and details about the service you are requesting (such as vehicle type or garden requirements). We collect this data to fulfil your booking, contact you to confirm or arrange the service, and to travel to your location. The legal basis for this processing is the performance of a contract (fulfilling your booking).
Contact form data: If you contact us through our website, we collect your name, email address, and the content of your message. We use this to respond to your enquiry. The legal basis is our legitimate interest in responding to your questions.
Website analytics: We use Google Analytics 4 (GA4) to understand how visitors use our website. GA4 collects data such as pages visited, time spent on the site, approximate location (country/city level), device type, and browser type. Google Analytics uses cookies to collect this information. This data is anonymised and we cannot identify individual visitors from it. The legal basis for this processing is your consent, which we obtain through our cookie consent banner. You can withdraw consent at any time by adjusting your cookie preferences. Google’s privacy policy is available at https://policies.google.com/privacy.
Cookies: Our website uses cookies. For full details about what cookies we use and how to manage them, please see our Cookie Policy.
How long we keep your data
We keep your booking data for up to 12 months after your last booking so that we can handle any follow-up queries. Contact form messages are kept for up to 6 months. Analytics data is retained by Google for 14 months, after which it is automatically deleted.
Who we share your data with
We do not sell your personal data to anyone. Your data may be processed by the following third-party services that help us run our website:
- Google Analytics (website usage analytics) – data is processed in the EU/US under Google’s data processing terms
- Our web hosting provider, who stores website data on servers in accordance with their own privacy policies
- WP Mail SMTP (for sending booking confirmation emails)
Your rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of access – you can ask us what personal data we hold about you
- Right to rectification – you can ask us to correct inaccurate data
- Right to erasure – you can ask us to delete your personal data
- Right to restrict processing – you can ask us to limit how we use your data
- Right to object – you can object to our processing of your data
- Right to data portability – you can ask for a copy of your data in a common format
To exercise any of these rights, please contact us at hello@maxmcdermott.co.uk. We will respond within one month.
How to contact us
If you have questions about this privacy policy or how we handle your data, you can reach us at:
Email: hello@maxmcdermott.co.uk
How to complain
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). You can contact the ICO at https://ico.org.uk/make-a-complaint/ or by calling 0303 123 1113.
Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “last updated” date.